Buy Haleon Stock. This GSK Spinoff Is a Bargain in Consumer Health.

In January, the United Kingdom pharmaceutical firm


turned down

offer of 50 billion pounds sterling, or about $60 billion, to buy its consumer healthcare division, saying the price was too low.

Six months later, the former division is a stand-alone public company called


(ticker: HLN), with a market value of £24 billion, or $29 billion—about half of what Unilever was willing to pay. That gives investors in the GSK (GSK) spinoff a chance to get in at a bargain price—just over $6 for each American depositary receipt, or ADR.

The company is valued at 13.5 times the FactSet consensus estimate for 2023 earnings. That’s a lower multiple than that of other companies selling consumer healthcare products, including


(UL), which trades at over 17 times its estimated 2023 earnings, and

Procter & Gamble

(PG), which trades at 24 times projected earnings.

While Unilever sells ice cream and Procter & Gamble sells toilet paper—among many other products—Haleon is a large-cap, pure-play consumer healthcare firm. Other public pure-play consumer healthcare companies, notably


(PRGO) and

Prestige Consumer Healthcare

(PBH), operate at a far smaller scale, with market values of less than $6 billion.

That lack of a peer group, and Haleon’s skimpy track record as a stand-alone company, make it more speculative than other consumer products companies. More clarity will come after a few quarters of earnings reports, plus

Johnson & Johnson
(JNJ) planned spinoff of its consumer health division next year. Haleon and the J&J spinoff will make up a new category—newly public consumer health companiesthat spent decades under Big Pharma’s umbrella.

Haleon, which started trading…


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