Nonfungible tokens (NFTs) leave almost no part of the physical world untouched. From museums and major fashion brands like Gucci adopting the technology to digital items to musicians breaking archaic song rights distribution methods.
Now even television, or in a streaming era – scheduled programming, is taking on NFTs as a means of crowdfunding programs. NFTV is streaming crypto-themed content but using NFTs as the backbone to crowdfund shows while providing viewers with some say in what’s on deck.
Each program has a set of related NFTs, which give creators the reins of their projects, rather than giant media houses, while holders have the chance to contribute content.
Greg Cipes, co-creator of NFTV, spoke with Cointelegraph to discuss the fine line between content democratization and an artist’s vision manifesting true to itself.
Big names in the entertainment industry have joined the NFT craze, like Kim Kardashian, Snoop Dogg, Eminem and Matt Damon. When it comes to creative output, many artists have a specific vision for their content, especially industry veterans with a specific style or band.
When NFTs come into the picture and give the community a say, Cipes said this can “absolutely” take away from creators, and a fine line must be walked.
Related: The creator economy: How we arrived there, and why we need its Web3 upgrade
He related upcoming NFT-based streaming networks to operating like a pirate ship with the captain having the final say and all other decisions are democratic, such as featured characters.
“Everyone has a role, responsibility and accountability to own. [And must] lead their respective team with creative freedom.”
Cipes continued to highlight the added utility of NFTs in a television network setting as keys to extra network perks, like a subscription membership but with tangible abilities and ownership aspects.
“Content is a great way to connect the concept of NFTs with a utility like entertainment.”
NFTV will have content related to popular themes in the crypto community such as the…
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