Nonfungible tokens (NFTs), decentralized finance (DeFi) and the Metaverse are three of the hottest trending topics in the cryptocurrency ecosystem and each is helping the world slowly move toward the mass adoption of blockchain technology.
One project looking to capitalize on these trends is CEEK VR (CEEK), a entertainment and creator-focused platform aiming to use virtual worlds to connect music artists, athletes and digital content creators with their fans.
Data from Cointelegraph Markets Pro and TradingView shows that since trading at a low of $0.289 on March 15, the price of CEEK has gained 123% to hit a daily high of $0.646 on April 7 as its 24-hour trading volume spiked 178% to $90 million.
CEEK/USDT 4-hour chart. Source: TradingView
Three reasons for the climbing price of CEEK include being featured in the gift lounge at the Grammy awards, deeper integration with the BNB Smart Chain (BSC) and several new cryptocurrency exchange listings.
Major partnerships and a booth at the Grammy’s
CEEK hosted a booth in the gift lounge at the 2022 Grammy and this may have provided a new level of exposure for the project since a number of influencers and music fans would have visited the pop up.
Day2 #Grammys Gift Lounge – Presenters, performers and nominees experience #VirtualReality Excited to bring more #music #superstars into the #Metaverse #Ceek #virtualconcerts pic.twitter.com/cQPU4YRMUh
— Ceek (@CEEK) April 1, 2022
Hosting the booth was made possible through CEEK VR’s partnership with Universal Music, which grants the protocol the rights to live performances for many popular artists including Lady Gaga, Bon Jovi, U2, Sting and Ziggy Marley.
The project is also partnered with Meta Oculus, Apple and Microsoft, which are three of the biggest names working on the development of virtual reality (VR) technology. In future, this partnership could expand access to VR headsets beyond the protocol’s native CEEK VR headset.
Integration with BNB Smart Chain
A second factor helping attract more attention to CEEK has…