NFT friendly rap icons Eminem and Snoop Dogg will be performing at MTV’s Video Music Awards (VMAs) together on Sunday, in a performance inspired by the Otherside metaverse and Bored Ape Yacht Club (BAYC) NFTs.
The Otherside is a collaboration project between Yuga Labs’ BAYC and NFT investment and gaming giant Animoca Brands.
Partnering with Otherside creator Yuga Labs, the global rap icons will be giving some major mainstream exposure to Otherside by transforming the VMAs stage into its style for their latest collaborative single ‘From the D 2 the LBC’. Specific details of the performance are sparse at this stage however.
In what appears to be a signal to the music industry that Metaverse performances deserve more recognition, the VMAs have also added a ‘Best Metaverse Performance’ category to its annual awards. Nominees for the award include Justin Bieber, Rift Tour (featuring Ariana Grande), and Twenty One Pilots.
From the D to the LBC… to Jersey @vmas here we come @Eminem @MTV @OthersideMeta pic.twitter.com/XLwcdOeIJN
— Snoop Dogg (@SnoopDogg) August 25, 2022
The VMAs may be hoping that in embracing the Metaverse they will be able to reinflate their flagging viewership numbers. After peaking at 12.4 million viewers in 2011, the awards have seen a steady decline in viewers, with the 900,000 that tuned in live to watch the awards on MTV representing the 8th year in a row that viewership has decreased.
The single marks the first collaboration between the two artists in 20 years, with the duo up for the “Best Hip Hop” award. Both Eminen and Snoop dogg are hodlers of BAYC NFTs, and the song’s music video heavily features content from the NFT collection. Snoop Dogg has also recently featured in an EDM single called BAYC by Esther Anaya, in an animated video of Bored Apes and other NFTs.
Eminem had purchased a hip hop clothed Bored Ape on Dec. 31 for 123.45 ETH, and also has a collection of 28 other NFTs under the name Shady_Holdings. Snoop Dog is a much more avid participant within the NFT…