Mastercard to enable direct NFT purchase, NFT floor prices collapse and more

This week’s newsletter highlights Mattel signing a multi-year partnership with an NFT marketplace, Mastercard planning to let cardholders purchase NFTs directly with their cards, and NFT holders being able to earn millions of dollars through intellectual property rights for their NFTs. 

Those investing in NFTs can also learn more about the drop in floor prices for prominent collections like Bored Ape Yacht Club (BAYC) and CryptoPunks, while this week’s Nifty News roundup features Kraft Food’s patent filing and Seth Green reuniting with his BAYC NFT. 

Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace

Mattel, a prominent toy brand, partnered with NFT marketplace Cryptoys to feature its brands such as Barbie and Hot Wheels as playable NFTs within a metaverse. Richard Dickson, the toy company’s president, believes that there are opportunities for the brand within the metaverse space. The toys will be featured on a Cryptoys metaverse created by OnChain Studios as well as in other games developed by the company.

In the summer of 2022, the studio will be launching the Cryptoys NFT marketplace on top of Flow’s blockchain. In the past, Mattel has also dipped its toes in the NFT space by securing a partnership with the Wax blockchain in 2021 to release a Hot Wheels NFT collection. 

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Mastercard to allow 2.9B cardholders to make direct NFT purchases

To purchase NFTs, fiat holders first need to convert their money into crypto. Financial services company Mastercard aims to change this by letting its 2.9 billion cardholders purchase NFTs directly without the hassle of buying crypto first.

The finance giant partnered with various leading NFT marketplaces like Immutable X, Candy Digital, The Sandbox, Mintable, Spring and NFT Gateway to integrate a payment method that lets users purchase NFTs directly. Apart from the marketplaces, Mastercard has also formed a partnership with MoonPay, a provider of crypto on and off-ramp services. 

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NFT holders can earn millions…


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