NFL fans at large will now be able to get their hands on digital keepsakes of their favorite football stars after Dapper Labs’ NFL All Day nonfungible tokens (NFTs) finally opened to the public after a seven-month-long closed beta.
On Wednesday, The National Football League (NFL), the NFL Players Association (NFLPA), and Dapper officially launched the project and announced the first public NFT drop, a pack of four NFTs dubbed Headliner consisting of four different new player moments.
Users will have the chance to get their hands on NFTs depicting popular players such as Tom Brady, Trevor Lawrence, Javonte Williams, and Jalen Ramsey. There will be a total of 22,500 packs on sale for $59 a pop.
The NFTs come in different rarity tiers of common, rare and legendary, with just 187 packs containing a highly sought-after legendary NFT.
Welcome to #NFLALLDAY ‼️
Own the best Moments, featuring exclusive digital video highlights from your favorite players & teams.
Our first public Pack Drop is Friday! Sign up and get a limited edition NFL collectible, starring @PatrickMahomes. ➡️ https://t.co/sol88uYqUS pic.twitter.com/xJKu8SoZSC
— NFL ALL DAY (@NFLALLDAY) August 18, 2022
Much like Dapper’s first officially licensed NBA Top Shot project, NFL All Day offers tokenized player and team collectibles depicting various in-game video highlights known as “moments.” There are also GameFi elements added to the experience via avenues such as collector challenges to earn rewards in NFTs, game tickets, VIP experiences, jerseys and others.
The project has been in closed beta since February and has generated more than $37 million worth of sales to date according to data from CryptoSlam.
“Last year’s soft launch brought in a surge of early adopters who began collecting video highlight NFTs of NFL plays and we plan to grow the number of users significantly with the official launch of the platform,” noted Joe Ruggiero, the senior vice president of consumer products at the NFL.
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