Cointelegraph journalists at South by Southwest, or SXSW, in Austin, Texas reported that NFTs were everywhere this year, marking a new phenomenon for what began as a music festival in 1987. Since evolving into a film, tech and general culture gathering, and after a two-year hiatus, SXSW added blockchain programming to the mix with crypto-related panels, blockchain company sponsors and NFT community interactive experiences.
Two NFT communities with the largest physical presences at SXSW were Doodles and FLUF World who ran immersive, multi-day and multi-sensory experiences. They built physical installations at which attendees would wait in long lines to enter and interact with these virtual communities in real life. Cointelegraph got to the bottom of how these digital collections came to life at SXSW.
Doodles is a collection of generative hand-drawn NFTs of skeletons, cats, aliens, apes and mascots. Doodle holders and curious passersby could enter a Doodle-themed structure to buy a drink at the bar, get Doodles painted on their nails, eat some noodles and display owned Doodle NFTs throughout the exhibit. If a t-shirt or sticker purchase was made at the Shopify-powered gift shop, customers entered a raffle to win a Doodle.
gm austin. see u soon!https://t.co/VMd0BkbiX1#DoodlesSXSW #SXSW @BehrPaint @Shopify pic.twitter.com/05HCo5Vl7c
— doodles (@doodles) March 12, 2022
Cointelegraph spoke with the Doodles founding team about their mission at SXSW and the collection’s roadmap. According to co-founder Jordan Castro, AKA Poopie, Doodles hopes to leverage its brand strength, reach and resources to help NFT owners with their own entrepreneurial efforts by monetizing their Doodles.
“We are showing the world by example what we believe the future of brands to be; communities becoming stakeholders. It is our philosophy that communities will be the future flywheel of brand growth, and our approach is to foster successful, creative, technical and entrepreneurial talent from within our community.”
Doodles launched in October…