Secrets of the founders – Cointelegraph Magazine

Cointelegraph Magazine talks to some of the leading Metaverse founders to discover their secret sauce for Web3.

Featuring co-founder of The Sandbox Sebastien Borget, co-founder of Upland Idan Zuckerman, head of metaverse growth of Unique Network Irina Karagyuar, chief marketing officer of Univers Peter Nguyen, co-founder of Alien Worlds Sarojini McKenna, co-founder of Immersys Daniel Knott, head of metaverse and NFT of Zilliqa Sandra H and co-founder and chief marketing officer of Bloktopia Paddy Carroll.

Sand dues

The Sandbox has established itself as a major player in the Metaverse and appears to some to have catapulted onto the main stage overnight. But, co-founder Sebastien Borget points out that The Sandbox began life as a mobile gaming studio, pursuing that for eight years before spending four more in blockchain. 

So, it’s not an overnight success, just in the right place at the right time — or, perhaps, it helped create the right place and time. 





“We’ve been unlucky at times and also lucky. I wouldn’t pretend we invented anything. The ingredients were all there and we were able to piece them together with meaning, value and utility. Now, we are focused on how we develop this form of entertainment,” he says. 

“We started with gaming but we are open to any kind of entertainment and want to bring in more culture, more lifestyle, more immersion and more socialization in ways not seen before.”

There are many metaverses in Web3 and Magazine caught up with some of the more prominent founders to get unique insights into how these new digital lands emerged. After all, it’s not every day that someone gets to create a new land — or more importantly — people are enthused enough to come join them.

Progressive decentralization

Like many of the Web3 projects being built, the Sandbox is currently being run as a centralized entity, but its economy is being decentralized through NFTs. Borget calls it progressive decentralization.

It is big business, as Sandbox has demonstrated through the sale of…


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