‘The vision is to create the largest library of world-class IP,’ says Ethernity CEO

Ethernity Chain (ERN) is an authenticated and licensed NFT marketplace in the business of acquiring intellectual property, or IP, from big-name brands in sports, history, music and entertainment. Among these notable figures is Shaquille O’Neal, Leonardo Messi and brands like DeLorean and Toys”R”Us. Cointelegraph spoke to Nick Rose, Ethernity Founder and CEO, about the launch of the company’s newest arm, Ethernal Labs, and its goals to become a comprehensive NFT ecosystem studio.

Think Disney, NBCUniversal or Sony but for Web3 content creation. That’s the kind of disruption Rose spoke about when he described Ethernal Labs as a multidisciplinary studio and incubator with multiple marketplaces, Metaverse and avatar development and play-to-earn, or P2E, gaming. Rose said:

“The long term vision for Ethernal Labs is to create the largest library of world-class IP in the blockchain space and redefine ownership, monetization and engagement for these notable figures and brands,”

Ethernal Labs raised $20 million in its seed round with investors including Fanatics’ Michael Rubin, Ex-Google CEO Eric Schmidt, Morning Star Ventures, Algorand, Polygon Studios, and others.

Related: NFTs allow people to ‘interact with crypto in a hands-on way’ — Shaq

One vertical or product within the Ethernal Labs ecosystem that Rose was particularly excited about is dubbed Fanable. Considered a social platform, Fanable will enable famous individuals to monetize their fandom and brand through fan token utility. The Messi Token is an example of a possibility. Token owners could be able to interact with their favorite creators, celebrities and athletes through real-time polls and interactive opportunities. Fan tokens would be traded against the native ERN token. 

The entire Ethernal Labs ecosystem will be organized around the ERN token. According to the company, users will be able to use it to buy and trade digital collectibles, unlockables and augmented reality, or AR, experiences. Two other marketplaces that users can expect is a…


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