The music industry has been a major adopter of Web3 integration, with use cases ranging from song rights, blockchain-based streaming and new forms of digital releases.
Genres like pop, EDM and hip hop have represented nonfungible tokens (NFTs) in the music industry so far. However, classical music, and specifically opera, just found its entrance.
Living Opera, a Web3 community that combines classical music with blockchain innovation, is turning to the emerging technology to give a new voice to the prestigious art and the artists who perform it.
Soula Parassidis, CEO of Living Opera, told Cointelegraph in an interview that the premiere Magic Mozart NFT collection is a way of introducing the innovative world of fintech to the traditional one of classical music and vice versa.
“We wanted it to be easy to understand, low risk, and a way for people to feel comfortable.”
Parassidis explains that these NFTs pay tribute to the concept of the “musikalisches würfelspiele,” a dice game to randomly generate music from precomposed options. This is one of the earliest examples of generative art and is allegedly attributed to Mozart.
Musicians have used NFTs for extra revenues and fan incentives, like Grimes’ $5.8 million digital asset project. For classical music, this could mean a completely new life and a step into relevancy for the next generation.
A survey from the National Endowment for the Arts found that the percentage of adults in the United States who attend at least one opera a year dropped from an already low 3.2% in 2002 to 2.2% in 2017.
The pandemic escalated this by shuttering classical venues and opera houses all over the world. One of the world’s premiere opera houses, the Metropolitan Opera, reported that in July 2021 it was down $25 million in revenue from the previous year.
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Christos Makridis, COO of Living Opera, told Cointelegraph that NFTs open a new way for classical artists and opera singers to…